Shreveport Internet Marketing
Web design is universal in this age when everywhere you look people are browsing the day’s stocks via their Blackberry, “checking in” at the Boardwalk on Facebook, and using their iPhones for world domination. Yes, any and everyone has a website these days. They are truly not very hard to come by. Whether a webpage is used to advertise a fledgling catering business in the Shreveport-Bossier area or sell handmade products online, most people desire some presence online. There are easy-does-it host sites that allow you to build your own site while borrowing their domain name. Others, who may be more technologically-inclined, may build there site from the ground up while soliciting external resources such as graphic designers, creative writers, and brand managers to develop the online reputation they desire. Unfortunately, having a “presence” online is the only thing most ordinary people will accomplish. The minute a webpage is launched into the World Wide Web there are dozens of similar ones vying for a potential customer’s attention. You want to know which company is likely to gain the customer’s business? Keep reading.
Web design is actually a refined skill, yet most people who have not taken the liberty of studying it will never unearth its hidden potential. Think about this: when you are in your car driving along Interstate 20 in Shreveport you notice huge billboards along the way, huh? They promote a new medical group opening in the city; broadcast 1-800 numbers to hotlines that sell you weight loss pills; and they introduce a company of realtor’s who can help you buy a brand new home. These billboards line the freeway on both sides, continuously shouting their claims to passersby. Now, you exit the freeway and drive onto less heavily traveled residential streets. There are no billboards planted here. Indeed, there are zoning laws here that would prevent this; but, ideally, those businesses displayed on billboards want as many people as possible to pass their signs every day—not just the people who visit Fern Ave in Shreveport. Why, because this is an excellent form of marketing. Internet marketing is the action of promoting or selling products and services. The more people a business can touch without physically touching them in person, the better. It is costly to hire one person to go door to door and promote the company; on the other hand, it is much more cost-effective to rent out a billboard that can market all day and night. So to answer the earlier question, the customer’s business will go to the company who is marketing the smart way.Websites on the internet are very much like those billboards lining the freeway. They promote a business constantly, even while the staff is away on vacation or asleep in their beds. While a billboard can reach thousands, a well-designed website can reach millions or more. Shreveport internet marketing is currently the leading way to reach an audience virtually anywhere. However, just like those billboards, websites require prime locations to be most effective. As a business owner, you do not want to waste your time on a billboard in a residential area. This is the primary difference between having an online presence and actually using that presence to gain new customers and advance your business.
Search Engine Optimization
Many of the businesses that have thrived in the internet marketing environment are those that understand and respect the impact of prime location. They accomplish this with a technical process called search engine optimization, or SEO. It is wonderful to have a website that allows a business to advertise their products and services and draw in a larger audience; but the website alone is not enough. When customers are browsing the web they generally have a few key terms in which they use to narrow down their searches. A catering service in Shreveport could possibly have the most impressive graphics and an all-around stellar site but if the content on their website does not lead consumers to them, they are literally just floating around in the web without Shreveport internet marketing. Meanwhile, a lesser site with not so special graphics and design has quality content and tatics with all the key things this consumer has searched for—and tada! this site has gained a new customer. With internet marketing, being accessible to the population you are serving is an absolute priority.
Prime location in terms of SEOs, is being ranked on the first page of a search engine (i.e. Google, Yahoo!, Bing, etc.) when a customer searches for information applicable to your site. You enable this by ensuring that your website has quality content and links to other relevant sites within that content. This guarantees that a customer has access to you. Think about it. When was the last time you looked at the 10th page of a search to find what you were looking for? Probably never! You choose the sites that are ranked close to the top because those seem to fit your needs the best. This is the true difference from having a billboard on Interstate 20 or right in the middle of Fern Ave in Shreveport. You do not wait for customers to accidentally happen upon your business you place your business in a place where they have no choice but to notice you. Interested? Call now to learn more about Shreveport internet marketing and how search engine optimization can make your presence online a profitable one!